How to compete with Amazon 03.05.24

Building brand trust

In addition to all the physical requirements I just mentioned, you have to build a brand. Remember, brand trust is what drives customers to buy on Amazon, Walmart, and eBay. They have it. Your brand-new store does not. The discussion of how to build a trustworthy brand can be lengthy. In the name of brevity, I will narrow it down to three areas – brand visibility, social proof, and most importantly, a unique value proposition (UVP).
Brand visibility

This is all about being seen. Everywhere. On social media, on YouTube, across the Internet, and if you can afford it, on TV or radio. While it is possible to build a lot of visibility on social merely through your own effort, in most cases branding involves spending money. Branding efforts target the top of the marketing funnel (you should read up on the marketing funnel if you don’t know what it is). This means it doesn’t necessarily drive direct and immediate sales. Branding builds awareness of your existence and helps foster trust.
Social proof

Social proof is quite simply other people saying good things about your brand and your products. You’ll want to gather reviews for your products and reviews that talk about how great your service and store is. You want your customers to tell their friends. You want social media personalities with engaged audiences to talk about your brand and products.
Unique Value Proposition

You need to think through and create a UVP before you open your store. Your UVP answers the questions “why should I buy this product from this merchant?”  If I ask you what the UVP is for Amazon what you would answer?

Amazon offers an selection of products at competitive prices. What’s more, I can get my order, no matter how small, delivered to my house within 2 days for free. What’s more, I know that if I don’t like what I bought, I can send it back for $1 without any hassle.

That’s a very competitive UVP and I will add that you need to pay attention to it. While you do not necessarily need to match it, you will be competing against it. Consider Amazon as you design your own unique value proposition. Customers expect great service and products at competitive prices.

https://www.redlineminds.com/ecommerce-website-design/shopify-isnt-going-to-make-you-rich/

Anonymous

How to compete with Amazon 03.05.24

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